First of all, what is a motion graphic?
Well, a piece of graphic design, doesn't have to be static, it can move, and be manipulated. This is where the word motion comes in. Therefore a motion graphic, or motion design is a piece of work that may take graphical design, animate it/ manipulate it and make it into a moving piece of design.
Motion graphics, tend to be used in things such as adverts, music videos and movies, the most popular use i have seen is for adverts and movie credits. This may be due to the fact that the programmes required, like that of Adobe after effects are readily available and once used, relatively easy to use and get along with. However a programme like that of Adobe After Effects doesn't have to be used to make a motion graphic, for example it could be done in a simple video editing software, i feel a good example of this is:
This is due to the fact that i can see it has used a range of programmes for it to be made, for example it shows 3D animation in a real world environment, confirming what was said above, that a motion graphic could be done in a programme such as 3Ds Max or manipulated to look like this in one such as motion if the correct effects and techniques are used. Another example of this also by MTV is:
However i can see that this one may have been made using a particle system, and manipulated into the correct shape, the only thing that i can make that from is the particle shapes themselves, as they look a bit un-natural and triangular, like that that can be made in both motion and 3Ds Max. The leads onto the fact that i have noticed MTV have a lot of nice motion graphic Indents ranging from the ones above to this one:
Some meaning full to MTV and others completely bizarre, but so clever they're memorable, meaning the channel is also remembered. The above motion graphic is one of my favourites and one i have referred back to a lot in previous works, this is because the motion of the figure and the hair on the figure flows brilliantly, it seems as though it is doing, what real hair in those circumstances would do, for example when it is long, it Waves, but when it is spiky it's rigid and only moves at the bottom. This is also another perfect example of a motion graphic that may have been done on either type of programme.
One more piece i have looked at, that i think it truly brilliant:
Well, a piece of graphic design, doesn't have to be static, it can move, and be manipulated. This is where the word motion comes in. Therefore a motion graphic, or motion design is a piece of work that may take graphical design, animate it/ manipulate it and make it into a moving piece of design.
Motion graphics, tend to be used in things such as adverts, music videos and movies, the most popular use i have seen is for adverts and movie credits. This may be due to the fact that the programmes required, like that of Adobe after effects are readily available and once used, relatively easy to use and get along with. However a programme like that of Adobe After Effects doesn't have to be used to make a motion graphic, for example it could be done in a simple video editing software, i feel a good example of this is:
This is due to the fact that i can see it has used a range of programmes for it to be made, for example it shows 3D animation in a real world environment, confirming what was said above, that a motion graphic could be done in a programme such as 3Ds Max or manipulated to look like this in one such as motion if the correct effects and techniques are used. Another example of this also by MTV is:
However i can see that this one may have been made using a particle system, and manipulated into the correct shape, the only thing that i can make that from is the particle shapes themselves, as they look a bit un-natural and triangular, like that that can be made in both motion and 3Ds Max. The leads onto the fact that i have noticed MTV have a lot of nice motion graphic Indents ranging from the ones above to this one:
Some meaning full to MTV and others completely bizarre, but so clever they're memorable, meaning the channel is also remembered. The above motion graphic is one of my favourites and one i have referred back to a lot in previous works, this is because the motion of the figure and the hair on the figure flows brilliantly, it seems as though it is doing, what real hair in those circumstances would do, for example when it is long, it Waves, but when it is spiky it's rigid and only moves at the bottom. This is also another perfect example of a motion graphic that may have been done on either type of programme.
One more piece i have looked at, that i think it truly brilliant:
Droplets 2 launch teaser from ciaran on Vimeo.
I like this piece because it has the perfect blend of graphics and sound, that both enhance each other, for example you have the text moving into place, with the sound of it hitting something making the impact that much more effective. I also like the fact that it has a mix of sensible, and fun, for example the back ground ambiance music seems to make it feel serious, but then the sound effects over the top, such as the *boing* make it comic. This is yet another great example showing it can be done on various programmes, and still have a brilliant end result, for example if it was done in a 3D programme, it could be rendered then sounds added in a separate programme, the only problem with this method would be the potential loss of quality through exports, or it could all be done in a programme such as After Effects using the correct emitters, shapes, filters and effects.
Overall I can see and understand that motion graphics aren't as simple as they first look, and they still follow the same principles as that of normal graphics, taking into account aspects such as colour, and overall feel about it whether it is happy or sad etc, however extra aspects such as timing, what effects work where and how they are to be used in conjunction with movement or time have to be accounted for, making it that little bit more complicated that normal graphic design.
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